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So... what's a [hoo‑gah], anyway?

[hoo‑gah] is the phonetic spelling of the Danish word hygge, for which there is no direct translation in English. Loosely speaking it means to appreciate and find pleasure in the simple things that life has to offer. It's the shiver that runs down your spine after a glorious post-nap stretch. It's the comfort you feel while sharing a candle lit dinner amongst friends. It's the indulgence of wrapping yourself up in your favourite blanket, shutting yourself off from the world and getting lost in a good book.

Moments that are hyggeligt (yes, it's an adjective too!) are some of the most fulfilling of our lives, and the homes we build and the objects we surround ourselves with can help nurture these experiences. This is what drives us at [hoo‑gah]. We've curated a collection of Swedish and Danish home accessories including throws & quilts, cushions and candle lights that can be used to create living spaces that evoke in us feelings of comfort, cosiness and contentedness. They are high-quality, understated, functional, and beautifully made pieces - values which are typical of the Scandinavian design philosophy. For us these objects are more than just 'stuff', they are the little things that make the difference between a house and a home, and we're excited to be able to share them with you!