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Hoo We Are

[hoo-gah] is a Scandinavian homewares store selling a curated collection of contemporary Danish and Swedish home accessories including throws & quilts, cushions and candle lights. We get particularly excited about Scandi design, because much like the philosophy behind it, we value objects that are timeless, understated, practical, and beautifully made. There is one other curious quality we look for in our products - whether or not something is hygge. Find out more about it here.

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A change in the air
A change in the air

The clocks have gone back, the ground is carpeted with gold, and as the seasons slowly shift we instinctively make small adjustments to our habits and routines. That ice-cold nutribullet that was so refreshing on a balmy summers morning - suddenly not so appetising. Pass the porridge, scotch pancakes, eggs, bacon and tea, please. Twice.

In Scandinavian countries, particularly in...

November 05, 2016 by Jack Watson
New arrivals in store!
New arrivals in store!

Patterned Quilts by Nordal - Dusty Blue / White & Grey / Grey & Dark Grey

This range of sumptuously soft quilts from Danish design house Nordal combine classic patterns with an imperfect print finish, giving them a homely hyggeligt style.

The pure cotton cover and polyester filling make them light, easy to care for, and...

October 14, 2016 by Jack Watson
How to hygge like the Danes do
How to hygge like the Danes do

Quinoa, mindfulness, the cronut. The importance of living well has sprung to the forefront of public consciousness in recent years, so it's only natural that we should look to Denmark, the happiest country in the world, for a little friendly advice on the subject. Ask a Dane what makes for a wonderful life and it's only a matter of time before the conversation turns to 'hygge'...

September 01, 2016 by Jack Watson